Live a Beautiful Life

A beautiful life awaits you in the thriving heart of Southbank, in the world’s most liveable city. Nestled amongst the vibrant culture of the crown precinct, Bella is perfectly located for an indulgence in fine dining, luxury shopping and an enviable lifestyle without peer.

Architecture Built Beautifully

Bella is a stylish, bold, urban statement. The contrasts and rhythmic motifs throughout the building match the pulse and energy of life outside. The strong lines match the spirit of the city and will ensure the building maintains a contemporary feel. The confident design is matched by the glow from a thousand windows. During the day, the building gently reflects different light conditions – so it almost seems to glisten. At night the building sparkles with the life of the city.

Contemporary Living

Bella apartments are a welcome retreat into carefully planned spaces for living a beautiful life. Each apartment features balconies and floor-to-ceiling windows that invite the captivating views into your home. The floorplans are the culmination of the best of contemporary interior thinking, and designed to maximise space and offer an open layout that is efficient and elegant. Simplicity and clean lines inform much of the interior language. Bella is designed to be a home to those who seek contemporary standards from architecture amongst the energy and vibrance of Melbourne’s most thriving precincts. Bella is sure to appeal to owner-occupiers and investors alike.

World Class Location

Bella is located on City Road in the heart of Crown Precinct. Rich in culture and entertainment, Crown Precinct is home to Victoria’s Crown Casino and Entertainment Complex, the Arts Precinct, Eureka Tower and a prestigious selection of fine restaurants, bars, cafes and nightclubs. Melbourne’s vibrant streets appeal to both locals and global travellers, making it a cultural focal point of Melbourne.

Only a short walk to the CBD, the precinct draws an enthusiastic crowd to its soaring buildings and the Southgate promenade, which boasts some of Melbourne’s best entertainment and shopping. With South Melbourne just a short walk away, you can experience the area’s neighbourhood warmth and culture, especially the famous South Melbourne Market, brunch cafes and the eclectic shopping strip of Clarendon Street. The beauty and tranquillity of The Royal Botanic Gardens is also located close by as is The Albert Park Lake, home of The Australian Formula 1 Grand Prix.

Breathtaking Views

From the enviable location in the heart of the Crown Precinct Southbank, Bella is afforded uninterrupted breath taking views in all directions. The north facing aspect takes in stunning views from the West, right around to the East, showcasing the engaging Melbourne CBD lights and the high-rise building architecture. The south facing views encompass Port Phillip Bay from St Kilda around to Williamstown which provides spectacular sunsets.


Salvo Property Group is a leading real estate developer and manager, committed to creating affordable luxury apartments in quality landmark buildings that add an exciting feel to the promenades of Australia’s thriving capital cities and neighbourhood centres. Over the past decade we have delivered in excess of 3,000 apartments worth more than $1.5 billion to our customers.

100% completion record- our demonstrable track record and balance sheet allow us to deliver major development projects with certainty. We don’t rely on investor’s money or partners to fund our projects, so when you buy an apartment off the plan from us you will have the peace of mind to know that no matter what the market conditions we will complete the project- something other developers can’t guarantee.

View more of our projects here.